Pokemon adds Mabel to 25th anniversary celebration with new song and video


The Pokémon Company International announced the addition of BRIT Award recipient, Mabel, to the roster of global artists participating in Pokémon’s 25th anniversary celebration. Today, Mabel is releasing “Take It Home,” a new song recorded exclusively for the upcoming P25 Music compilation album. The launch of the song is accompanied by a new music video featuring the pop star and iconic Pokémon including Jigglypuff and Pikachu.

“The playful official video for “Take It Home” finds Mabel trying to unwind in her hotel room after a busy day. Flipping through the channels on the television, she’s delighted to find a Pokémon channel. Comforted by the beloved characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark yet sparkling dreamworld. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes a cameo. View the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at London’s iconic Savoy Hotel, HERE.”

 “I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favorite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

Mabel

Source: The Pokemon Company



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