Pokémon’s 25th anniversary celebration continues with today’s release of Katy Perry’s new single and video, “Electric” as part of the P25 Music program. Pokémon and Katy Perry also unveiled a new merchandise line today as part of the collaboration.
“The official video for “Electric” — helmed by Carlos Lopez Estrada, who directed the Disney feature film Raya and the Last Dragon – received a YouTube Premiere with a fan watch party earlier today. The clip follows Katy and Pikachu as they take time out to enjoy nature and reflect on how they have evolved over the years. After a day of exploring, the pair stop at a lighthouse to meditate. Falling into a reverie, they’re taken back in time to the earliest days of Katy’s career. Thanks to encouragement from her friend Pichu, Katy goes from busking at a farmer’s market to her first club performance. View the video, which was shot in Hawaii, here: http://katy.to/electricvidPR.”
“When I visited the Pokémon Café while touring Japan, I got so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary celebration alongside Post Malone and J Balvin, I was elated,” says Katy Perry. “The song’s themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon’s story and characters. Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness.”
“Katy Perry has created a vibrant anthem to help us celebrate 25 years of Pokémon with ‘Electric,’ an amazing song about recognizing one’s own journeys and evolving,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “We also hope fans around the world enjoy seeing Pikachu team up with Katy in the music video for ‘Electric,’ which is a wonderful visual accompaniment to the inspirational song.”
“A playful “Electric”-themed merchandise collection was also unveiled today. Explore the offerings of the limited edition line here: http://katy.to/electricmerchPR . It’s all part of P25 Music, a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group. Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25. The upcoming P25 Music compilation album can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.”